I don’t think there’s sex appeal is used in this add because what it’s trying to focus on is the sweet love that exists between this couple and not their “hot” bodies or sex. The sex appeal is definitely ineffective because they’re not exhibiting their bodies or posing in a provocative way like in a lot of the underwear adds. Both the man and woman are projected as an average couple that’s deeply in love. The add is very appropriate for the product that they’re trying to sell because since “Eternity” is the product name they’re trying to relate that word with love. When you think about true love you want it to be eternal. You want to be with the person you love for eternity. The add also has the words; love, sweet love. I think the word sweet is in this phrase relates to the sent of the perfume. You can also associate sweet with love, which means this catchy phrase is perfect for the add. I think pathos is utilized because of the emotion that this couple is transmitting to others. They’re married, have a family, appear to be extremely happy, and seem so comfortable with each other that they make you believe they are soul mates. Another element that adds more sweetness to this add is the picture of this couple’s family. Their kids are so content that even the dog is happy. Everything in this add is ideal for selling Eternity fragrance from Calvin Klein.
1 comment:
Good analysis of the ad. I liked how you noted that they were married and had a family. Given the current statistics for divorce in this country, an "eternity" with someone certainly doesn't seem to be the norm any longer! It was great the way you focused your post on the "sweet love" the couple seems to be portraying.
Post a Comment